His production company is called Space Cherry Films. He wanted to use a random name, rather than one referencing Jesus or Christianity because he wanted to get attention for the quality of his videos rather than the name of his company.

“If we did good videos, people would think of Space Cherry Films being dope. If we did wack videos, Space Cherry Films is trash.”

On set he has a small team of people that work under his direction. Jonathan Slayton is his main cameraman and it his Director of Photography, “He’s a really good guy. I think he has a lot of potential.” Tyaira Hayden, his stylist and Production Manager, and his manager Sharif Chauncey. In Post Production (computer editing) he has the help of Jonathan Slayton and Le’Serone Smith a.k.a. Poetic Lace. He shoots about four videos per month, and even more people send him their videos for him to edit. Filming his videos is no simple task, saying,

“On the average shoot day I think its about thirteen hours.”

He grew up in Jacksonville, Florida, but moved to Atlanta, Georgia last year.

“I love Atlanta, I think it’s a great city, especially for filmmaking. There’s a lot of resources here that I just didn’t have access to in Jacksonville.”