A black and white silicon wristband for Christian rapper Rawsrvnt’s #IMONFIRE campaign was spotted on Tennessee Titan linebacker Zach Brown during this week’s Monday Night Football game against the New York Jets. Brown had two sacks in the game including the one of Jets’ quarterback Mark Sanchez seen in the screenshot above. The Titans won the game 14-10.
Earlier this year the Florida-based hip hop worship artist teamed with GRATEFUL APPAREL to launch the #IMONFIRE brand. The clothing company now offers special products designed to promote proud passion of God’s love for His creation.
#IMONFIRE is a concept “sparked” by Rawsrvnt’s song of the same name. In a world where people are fanatical about a wide array of idols and ideals, he felt it was vital to infiltrate pop culture with a message that is undeniable.
“Everywhere you look people are promoting what excites them or what they believe in the most,” Rawsrvnt said. “That’s our aim with the #IMONFIRE campaign – to give folks a way to make a very bold and public statement of their excitement about Christ’s love.”
Rawsrvnt was alerted to the #IMONFIRE appearance on Monday Night Football via a Tweet from Titans’ quarterback Matt Hasselbeck.
This isn’t the first time Rawsrvnt’s “On Fire” song/theme has been used in professional sports. NASCAR driver Michael McDowell used the song as his entrance theme and in January the artist was invited to perform the track at the 30th birthday brunch of Miami Heat star Dwyane Wade.
What’s next? Baseball? Tennis? I’m told the Williams sisters do live near Palm Beach…
Fans wanting to get their own #IMONFIRE apparel can order them online here or ReTweet this story (including tags for @Rawsrvnt and #IMONFIRE) for a chance to receive a wristband or two from the artist himself.
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