Approaching the 10th anniversary of the Rapzilla.com’s launch, the website owners have made a move to utilize their robust platform to further expose talented artists as well as develop new ones. With the launch of their newly formed record label, Infiltrate Music, Rapzilla.com owners will promote their artists to multiple genre’s and markets.
“We both have a passion to work behind the scene’s and push artists, record labels, clothing companies, and organizations that influence the youth and impact culture,” says Philip Rood.
Rapzilla.com co-owners Philip Rood and Chad Horton have both been involved in the music industry for over 10 years, with Rood founding Rapzilla.com in 2003 and Horton heading up marketing at Quality Junk – parent company to Syntax Distribution.
“We love to create content but were limited to the content being interviews or other content based around artists or labels, and often times we would see where things could be improved. After personally working alongside several artists to release our own compilation album ‘Rapzilla.com Presents … King Kulture’ in 2011 we knew that we wanted to continue to make an impact from the drivers seat,” adds Chad Horton.
Infiltrate Music launches in it’s infancy stage with two talented, diverse, and promising artists to be announced in the near future and are negotiating a few additional artists. Infiltrate Music will be focused on digital distribution through Syntax Distribution and a direct to consumer approach for physical sales.
“Working for one of the premier digital distribution companies, and serving artists and labels on the marketing side for many years, in addition to the platform that we have been blessed with in Rapzilla.com, I know we will be able to serve our artists well and Infiltrate Music,” adds Horton.
With 150,000 unique visitors to Rapzilla.com each month, and an extremely strong social network following, the platform is a powerful launching pad for any artists gaining coverage or advertising. Within the Rapzilla.com community, Infiltrate Music will utilize the supportive, built in, and growing audience to share their artists music but will also be making a strong push to gain exposure for its artists on all relevant platforms outside of the Christian Hip Hop genre as well.
