How to find your perfect single

Now that you know your format, you are ready to select the song you want to release.  This is a make-it or break-it point in your radio success!  You need to pick a song that Music Directors and listeners alike will LOVE!  It has to stand out.  It has to be excellent.  Production plays a huge part in the quality of a song.  It doesn’t matter if your song is great; if it’s not recorded well, it won’t get played.  Hire a quality producer and make something that sounds amazing!  You want to look for a song that is not too long, or that can be edited down to three or four minutes.  Most Music Directors won’t want to risk losing their listeners’ interest by playing a 5-minute song. The structure of the song is important as well.  It should usually be verse, chorus, verse, chorus, bridge, chorus.  This gives the listener a great amount of the chorus but not an overload.  I personally think that the hook is the most important element in a hit song.  The hook is usually the chorus, or a part of the chorus.  The part is so catchy that you can’t stop singing it.  You wake up with it in your head, belt it out in the shower, and get caught humming it at work. You want the Music Director to want to listen to it again, and again after that, and then share it with the listeners, who will hopefully call and request it so they can hear it again themselves!

If you have any questions about Radio Promotion or would like to consider your single to be worked to radio, please contact a ‘sister’ company of ours, Shamrock Media Group. Owned and operated by Chris Chicago, Jam The Hype’s founder, Shamrock has been responsible for MANY #1 hits in various formats and currently also does radio promotion for Reach Records and other Christian hip-hop artists, amongst other formats. 

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