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Understanding that every individual, regardless of race, age or background has a story to share, the Spoken Word Challenge seeks to allow individuals to define their identity and present it in an artistic way via an online video contest. The Challenge is a positive platform for young artists to share with the world what makes them who they are beyond what culture tells them.
“I recently had the honor and privilege to sit down with wonderful people to share my story,” said Propaganda in a video about the Spoken Word Challenge. “If you know anything about me, my catalog and my music, I talk a lot about issues of identity. In this one, I’m going to talk about my journey and identity. Can’t wait to share it with you, but before that happens, I have a little challenge for you.”
One of the most influential cultures today is undeniably that of hip-hop. A platform once used for self-expression on social issues which turned to glorifying violence, sex and drugs is beginning to go back to its original roots through artists like Propaganda, giving a new voice to urban youth and beyond with a positive message of hope and self-expression.