Toronto, Canada – May 2011 – Canada’s premier Christian hip-hop recording artist and radio personality, N.I.F.T.Y. and his wife join forces as co-founders of a brand new urban gospel label, Higher Intel Music Group. “Labels today no longer provide the mentorship and artist development they once did.” N.I.F.T.Y. explains; “Being ministers of the gospel, this is needed now more than ever; hence the reason for H.I.M.”
N.I.F.T.Y.’s primary directive: to reinforce and increase Canada’s presence in the Kingdom. As an artist, he has toured extensively across the Continent, performing alongside some of the biggest names in the secular and Christian industry such as Pharoahe Monch, Talib Kweli, Thousand Foot Krutch, Cross Movement, Grits etc. N.I.F.T.Y. is also a multiple gospel award nominee and winner, having received recognition from major organizations like GMA Canada. As a radio personality, his successful podcast, The Nifty Christian Radio Show continues to be Canada’s most downloaded urban talk show with listeners in over 83 countries worldwide.