Dianna Hobbs is Acting as Strategic Communications Director for the Label
(PHILADELPHIA, PA) October 29, 2014 — After Joshua Wann handed over the reins of Lamp Mode to Jason “Json” Watson in early 2014, the newly minted boss shared his plans to give the veteran Christian rap label a major overhaul.
In keeping with his promise, the forward-thinking leader made a historic move by adding award-winning urban faith-based media specialist, Dianna Hobbs—the brand’s first ever female executive staff member—to the team.
As the Director of Strategic Communications for the label, Hobbs, Founder and President of EEW Magazine, the leading web publication for women of faith and color, is responsible for providing a mix of branding, strategic planning and marketing services.
“Lamp Mode is really excited to add Mrs. Hobbs to our team. Upon meeting her, it became clear that she shares the same heart and burden to make much of Jesus in the culture,” said Watson in a statement.
He continued, “Dianna has been awesome to work with. She’s already brought a lot to the table that we’re benefiting from and that the public will benefit from in the future.”
Expressing her thoughts about the new relationship, Hobbs said, “Jason is an amazing visionary with a real focus on strategically sharing the Gospel. He, Josh and the entire team have been incredibly gracious and welcoming, allowing me the liberty to bring a new perspective and method to such a respected and established organization.”
The Upstate New York-based media maven added, “Being a part of the Lamp Mode family truly feels like home to me, because we have a mutual commitment to glorifying God in all our endeavors.”
Named one of the “70 Most Influential Black Christian History-Makers” by Black Christian News Network, for more than a decade, Hobbs has been infusing a Christ-focused message into mainstream media. Her brand-building prowess has earned her numerous accolades, as well as a lengthy client list comprising global industry leaders like Thomas Nelson, Lionsgate, Verizon, McDonald’s, BET and many others.
Said Watson, “The team calls her Lamp Mode’s First Lady. We’re excited. Soon, those connected to us will see her impact on the company.”
About Lamp Mode:
Founded in 2003, Lamp Mode is a veteran independent Christian Hip Hop label based in Philadelphia, PA. For over a decade, its artists have been known as “Fine Purveyors of Lyrical Theology™,” impacting listeners thirsty for biblically sound content and high quality music. It is home to shai linne, Json, Stephen the Levite, Timothy Brindle, Hazakim, S.O. and God’s Servant. Learn more at www.LampMode.com.