British Airways Digital Billboards Known When Plane Is Flying Overhead

Posted by Mike Laxton | Nov 27, 2013 | Gadgets and Technology | 0

British Airways has unveiled an assortment of “interactive” digital billboards that change when planes fly overhead. A child on the billboard stands up and points at aircrafts as they pass, while the screen displays information about the aircraft, like what kind of plane it is and where it’s coming from.

The ads, which were developed by Ogilvy 12th Floor, are currently located in London’s Piccadilly Circus and Chiswick. They use custom-built surveillance technology to track the overhead flight and its relevant data.

About The Author

Mike Laxton

Mike is a contributor for Jam The Hype with experience in marketing/promotions, customer service, and broadcasting/media that has spanned nearly 15 years. Before Jam The Hype, he was Rhythmic Radio Promotions Manager with Shamrock Media Group, promoting singles to radio, such as those on Reach Records, among others, and charting singles on the Billboard Christian Rock radio chart on multiple occasions. Some other highlights include grassroots street team promotions, concert promotions, writing for several online magazines, producing a radio show in a music/talk format, freelancing as a deejay, and working for the Tampa Bay Rays and USF Bulls football team, amongst other things.