Humble Beast Records is paring down their roster in order to more effectively meet their ministry goals.  In this video they give a great overview of what it is like to balance ministry, money, and family to continue the work they are doing.  In our experience and in our travels as we talk to artists, Christian hip hop is making a huge cultural difference, but it is still in it’s infancy of building an industry.  In other words, there’s not a lot of money in it.  You have to want to be in CHH because you love changing lives and preaching the Gospel.  We all have a tendency to look at Reach Records and expect everyone to follow in their same footsteps.  God doesn’t do things the same way each time.  Each of us is on a journey, and God expects different things from each of us.

In Christian hip hop, there are many small labels with incredible artists.  The key is working together and creating community in such a way to impact the culture and grow the industry as a whole.  But even more than that, God is concerned with all of us in who we are becoming, not that we achieve a world’s definition of success…

“Over the past 30 years while training over 400,000 pastors around the world I’ve met countless “visionaries” who never accomplished anything because they lacked the corresponding character. A leader’s vision is worthless without 3 essential character qualities: self-control, resilience, and authentic (not fake) love. Self-control is the ability to delay gratification while you patiently work toward your goal. A lot of visionaries self-destruct before seeing their dream fulfilled because they never learned to manage their moods. They don’t know how to what needs to be done when you don’t feel like doing it.
Resilience is the ability to bounce back from setbacks, from failures, from unfair attacks, betrayals, critics. Without resilience, you’ll give up on your vision when the inevitable delays, difficulties, and dead-ends happen. There is no straight line to success. The path is paved with pitfalls.” – Pastor Rick Warren

Like Humble Beast Records, keep up the fight and continue to change lives.  Make the music.  Share it with friends.  Take time to go beyond and listen to and pray with people.  This is the only currency that matters.

Way to stay in the game Humble Beast.